Short, Authoritative, Useful eBooks
Short, Authoritative, Useful eBooks
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Learn About the Science of Food as Medicine in 40 Minutes is essentially a mission in eBook form.
The mission is to make your food (and not pills, chemicals, or surgery) your medicine. The guiding principles are first to eat for health and energy and second to eat for taste.
The primary requirements are that our meals must 1) be Clean-Label, plant-based whole foods, and 2) provide maximal nutrient and optimal absorption. These essentially translate to meals that a) have a direct, positive, measurable impact on health bio-markers; b) are ethically sourced, prepared, and made (thus minimising contaminants); c) are sustainable for our planet; and d) satisfyingly pass the taste test.
The eBook starts off with a detailed account of the very unsatisfactory state of affairs with our foods today. In particular, it describes what is really going on (growing, harvesting, processing, etc) with our foods (especially dairy, fish, and meat) today and how all this is adversely affecting our health. It ends with practical insights for readers to enrich their lives and empower them to make informed choices about food.
We are on a mission to make food your medicine. Our guiding principles are first to eat for health and energy and second to eat for taste. Using both science and common sense in large doses, we painstakingly prepare customised, functional, ready-to-eat foods that are free from contaminants and full of nutrition.
Our primary requirements are that our meals must 1) be Clean Label (see attributes on page 56, definition in Glossary) plant-based whole foods, and 2) provide maximal nutrient and optimal absorption. These essentially translate to meals that a) have a direct, positive, measurable impact on health bio-markers; b) are ethically sourced, prepared, and made; c) are sustainable for our planet; and d) satisfyingly pass the taste test. How do we know our meals work? We put them through a clinical trial, described later.
Details are in Chapter 2, but first we introduce the science behind the idea of Food As Medicine.
There are many pathways to health. However, in this chapter we are speaking of the role of food as one of the most important foundations for building a healthy body.
The idea of treating food as medicine is not new. It was Hippocrates, traditionally considered in the Western tradition to be the Father of Medicine, who famously said over 2,400 years ago, “He who does not know food, cannot understand the diseases of man. Let your food be your medicine and your medicine be your food”. To him, food and medicine were interchangeable. The right foods can heal you, just as medicine is supposed to. In relying on food as medicine, you don’t have to rely on modern pharmaceutical drugs that in fact do not really build health, but merely suppress disease symptoms.
Before proceeding further, let’s understand some key factors in maintaining health. The two main causes of disease are nutritional deficiencies and toxins in the body. These two basic causes will compromise the health of any person.
Wholesome Savour was founded by Jason Fong, an entrepreneur and visionary leader with 25 years of business management experience in F&B, Entertainment, Assets Management, Investment, Real Estate Development, and Health & Wellness. He is a certified Chartered Financial Consultant (ChFC) with over 15 years of experience in managing assets and funds for high-net-worth clients.
Jason’s passion for health and wellness drove him to invest in the industry, where he found his inner peace and which helped him to improve mind, body, and soul, primarily by getting him to change his diet.
With this burning passion for health and wellness, he established Keen Lifestyle in 2011, which has innovated a holistic lifestyle concept focusing on prevention, maintenance, and recovery as the cornerstones of a philosophy for a healthy mind and body. He has since channelled his time and resources into building what, since time immemorial, has been considered the foundation of health and wellness: a clean, therapeutic diet coupled with an active lifestyle. His main target market is the modern, busy individual for whom getting clean, nutritious food and sufficient movement and activity have become major challenges.
Wholesome Savour is a life-science and bio-science company dedicated to achieving the highest standards of food wellness and nutrition. Its operating principle is that food should be your medicine. Its goal, through constant innovation, is to stay at the forefront of clean, nutrition-focused, wholefood, and plant-based foods that promote health and are ethical and sustainable for the planet.
Whole Savour is the parent company of two brands: OsomeFood™ and AWE™. AWE aims to change the way people manage their health by providing knowledge and products to change the way they eat by treating food as medicine to help prevent disease as well as maintain health.
Our Singapore-based company is founded on the principles of kindness and wholesomeness. It sees kindness as a cornerstone of sustainable living, and includes kindness to the planet, animals, society, and our health.
We advocate a cruelty-free way of eating based on ‘clean’ (ie, free of contaminants, anti-nutrients, and toxins and non-GMO), sustainable whole-foods and plant-based foods that help build optimum health.